Unit 20 & 24

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Planning The Adverts (M2, U20)

June 12, 2019

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Media - M2, Unit 20 from tahlialorenz

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Evaluate The Adverts (M3, U20)

M3 (Unit 20): Explain how the created media components comply with the codes and conventions of the media sectors When creating an advertising campaign it is important that the codes and conventions are carefully selected to ensure that they are appropriate for the brand/company being marketed, and to ensure that they fit the themes. This is what increases the success of an advertising campaign. Codes of a media product are the signs or symbols that form a meaning/purpose for the brand or business being advertised. For example, in relation to a video advertisement, the codes would involve the actions of the characters (e.g. drinking the PhizzWizzard beverage), the camera shots and angles used, the music and sound effects included in scenes, and so on. The conventions within an advertising campaign involve the mediums and methods used to advertise a product. Conventions are always specific to the genre of a campaign, to form a strong and identifiable correlation, which ensures ...

Discuss Technology (M1, U24)

M1 (Unit 24): Discuss how the industry has utilised developments in technologies The advertising industry has utilised developments in technologies through a wide variety of categories. These include production technologies, marketing, distribution and ways in which audiences can access products. Source: Google Images Production technologies have been developed through technological convergence in multiple ways. Programs and software's have grown to become more sophisticated and production technologies have gradually become less hardware-based and more software-based. This means that those working on the production of a project can access technologies easier due to reduced costs.This is because less hard-ware is required and one form of software (such as Final Cut Pro) can offer users multiple tools on one device. (Source: Google Images) Furthermore, software-based programs and technologies also give users the opportunity to access software on multiple forms of t...

Research Portfolio (P1, U24)

P1 (Unit 24): Describe the media products for an identified industry sector Types of advertising: Banners Magazine ads TV ads Video ads Social media (e.g. Instagram, Twitter, Facebook, etc.) Trailers Film posters Radio ads Newspaper ads Web pop-ups Billboards - Static & Interactive Brochures, pamphlets & leaflets Bus posters/Bus stop poster - Static & digital Train ads/ station posters In relation to Black Panther, the film's advertising campaign consisted of several of the above. These included: Source: Google Images TV and video ads - Trailers and teasers were aired on both Radio ads - Audio trailers Social media - Dedicated accounts on platforms including Instagram and Twitter Billboards - Both static and digital Posters - On buses/bus stops and trains/train stations It is important for a media product to ensure that they adapt their advertising materials so that they appropriately fit various platforms Black Panther adapt...

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Planning The Adverts (M2, U20)

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