LO3 (Unit 20): Be able to produce the planned media components
P4 (Unit 20): Create production materials to be used in the original media product
The Video Advertisment:
The following videos include both a rough copy of the video advertisment for PhizzWizzard, and the final version which was used as part of the advertising campaign.
The Billboard:
Below is displayed the billboard created by JT&T Productions, followed by a mock up in order to demonstrate how the finished product will look when presented on a real billboard.
(This was completed as part of a group)
M3 (Unit 20): Create production material that follows the codes and conventions of the chosen genre for the media product
The Video Advert:
The video advert follows the codes and conventions of the chosen genre as it featured various elements that emphasized not only the product, but theme to ensure that the campaign appeals to the target demographics.
The costumes worn by the actors in the video were retro and resembled a classic 1990s teenager appearance (for example baggy skater jeans, colourful graphic t-shirts, etc). This ensured that older demographics (30+ years) could relate to the video and experience a sense of nostalgia from their younger years, while also ensuring that the younger demographic (13-18 year olds) are able to engage in and enjoy the video due to the majority of the characters being young adults/teenagers.
The music included throughout the video advert was all from the 1990s. This further ensured that the retro theme was achieved, ensuring that the older demographic can be attracted to the advert. Furthermore, the choice of songs were very popular during the time period of the 1990s meaning it is likely that older viewers will recognise the music, and have their attention instantly drawn to the video, making it catchy and rememberal.
The decision to film the advertisment in a nightclub was made, to ensure that the setting appropriately suited the themes and message to which we were trying to demonstrate. The main idea to attract younger demographics was the theme surrounding partying. However, to remain ethical we could not involve any scenes where alcohol is promoted or consumed (due to the younger target audience). We conclusively decided it would be fitting to replace alcohol for the PhizzWizzard drink, to advertise that it is equally as fun and enjoyable. This was done by making the product the prime focus. To add, the choice of location would inevitably appeal to the older demographic as it is common for ages 18+ to go clubbing, and it would appeal to younger demographics as it appears exciting and fun, making it enjoyable to watch, and sets the atmosphere and upbeat tone of the video.
The Billboard & Magazine Adverts:
In order to ensure that the product (the PhizzWizzard beverage) was explicitely advertised and that the brand and company were clearly displayed, a consistant pink/red colour scheme throughout the magazine and billboard advertisments was present, as well as the company's logos and consistency with the fonts and design elements (such as the sun beams positioned behind the product).
In both advertisments the main focus is the product, to ensure it stands out and attracts the target audience. This was achieved in both adverts by presenting a large imge of the beverage, as well as positoning a sun beam effect behind the image of the product, to draw more attention to it and create further emphasis. To add, no text or any other images interfere with covering the image of the product, ensuring that it is fully visible for viewers to see.
The colour scheme of both, the magazine advert and billboard, consists of bright pink/red colours. This follows the codes and conventions of the chosen genre as the drink being advertised is 'Strawberry Laces' flavoured. The colours that are present throughout the campaign reflect upon this and strongly correlate, as the flavour tends to be associated with pink and red colours. This will ensure that the message of the campaign is clearly presented, complimenting/relating to the product and, ensuring that the appearance is aesthetically pleasing.
P4 (Unit 20): Create production materials to be used in the original media product
The Video Advertisment:
The following videos include both a rough copy of the video advertisment for PhizzWizzard, and the final version which was used as part of the advertising campaign.
(This was completed as part of a group)
The Billboard:
Below is displayed the billboard created by JT&T Productions, followed by a mock up in order to demonstrate how the finished product will look when presented on a real billboard.
(This was completed as part of a group)
The Magazine Advert:
Below is the completed magazine advert that will accompany the PhizzWizzard campaign, alongside a mock up to demonstrate how it will appear in an actual magazine.
(This was completed as part of a group)
Audience Feedback In Relation To The Video Advertisment:
Prior to the release of the video advertisment, myself and the rest of the JT&T Productions team decided to conduct a series of interviews with individuals. In these interviews, we asked participants to watch the completed video advert, and provide feedback accordingly. This was both important and helpful in estimating the success of the following campaign, as well as understanding what went well and what could be improved for reference of future projects and campaigns.
(This was completed as part of a group)
M3 (Unit 20): Create production material that follows the codes and conventions of the chosen genre for the media product
The Video Advert:
The video advert follows the codes and conventions of the chosen genre as it featured various elements that emphasized not only the product, but theme to ensure that the campaign appeals to the target demographics.
The costumes worn by the actors in the video were retro and resembled a classic 1990s teenager appearance (for example baggy skater jeans, colourful graphic t-shirts, etc). This ensured that older demographics (30+ years) could relate to the video and experience a sense of nostalgia from their younger years, while also ensuring that the younger demographic (13-18 year olds) are able to engage in and enjoy the video due to the majority of the characters being young adults/teenagers.
The music included throughout the video advert was all from the 1990s. This further ensured that the retro theme was achieved, ensuring that the older demographic can be attracted to the advert. Furthermore, the choice of songs were very popular during the time period of the 1990s meaning it is likely that older viewers will recognise the music, and have their attention instantly drawn to the video, making it catchy and rememberal.
The decision to film the advertisment in a nightclub was made, to ensure that the setting appropriately suited the themes and message to which we were trying to demonstrate. The main idea to attract younger demographics was the theme surrounding partying. However, to remain ethical we could not involve any scenes where alcohol is promoted or consumed (due to the younger target audience). We conclusively decided it would be fitting to replace alcohol for the PhizzWizzard drink, to advertise that it is equally as fun and enjoyable. This was done by making the product the prime focus. To add, the choice of location would inevitably appeal to the older demographic as it is common for ages 18+ to go clubbing, and it would appeal to younger demographics as it appears exciting and fun, making it enjoyable to watch, and sets the atmosphere and upbeat tone of the video.
The Billboard & Magazine Adverts:
In order to ensure that the product (the PhizzWizzard beverage) was explicitely advertised and that the brand and company were clearly displayed, a consistant pink/red colour scheme throughout the magazine and billboard advertisments was present, as well as the company's logos and consistency with the fonts and design elements (such as the sun beams positioned behind the product).
In both advertisments the main focus is the product, to ensure it stands out and attracts the target audience. This was achieved in both adverts by presenting a large imge of the beverage, as well as positoning a sun beam effect behind the image of the product, to draw more attention to it and create further emphasis. To add, no text or any other images interfere with covering the image of the product, ensuring that it is fully visible for viewers to see.
The colour scheme of both, the magazine advert and billboard, consists of bright pink/red colours. This follows the codes and conventions of the chosen genre as the drink being advertised is 'Strawberry Laces' flavoured. The colours that are present throughout the campaign reflect upon this and strongly correlate, as the flavour tends to be associated with pink and red colours. This will ensure that the message of the campaign is clearly presented, complimenting/relating to the product and, ensuring that the appearance is aesthetically pleasing.
Comments
Post a Comment