D2 (Unit 24): Explain the importance of etiquette when working on a media production
In this post I will be explaining the importance of etiquette in relation to the job role of a market researcher.
In terms of corporate hierarchy, a market researcher is delegated tasks as well as overseen by senior staff. The senior members of staff that a market researcher reports to involve head/senior researchers, research directors and project managers.
It is likely that a market researcher also works as part of a project group when conducting research tasks (e.g. other market researchers, research analysts, etc.).
It is likely that a market researcher also works as part of a project group when conducting research tasks (e.g. other market researchers, research analysts, etc.).
The required etiquette when working alongside/for senior members of staff, and co-workers/colleagues involve the following:
Professionalism:
Maintaining this etiquette will ensure that limitations in behaviours are established between staff, ensuring that a market researcher does not overstep any boundaries (for example, inappropriate comments/actions). Examples of ensuring professionalism is demonstrated include using appropriate forms of communication (e.g. work phone numbers and emails), and using appropriate language - for example, avoiding slang terms, demonstrating politeness and being formal when necessary (such as in meetings).
The role of a market researcher involves networking (such as contacting external sources for secondary data), as well as liaising with superior staff and colleagues. Ensuring that politeness is maintained and demonstrated when carrying out the role of a market researcher, it will be easier to cooperate and work with individuals as well as reduce the possibility of conflicts within the workplace.
Maintaining punctuality is vital to ensure that a market researcher does not upset the senior members of staff that they report to/work for, as well as being sure that there is no disruption to the work flow within a project, which would impact colleagues (e.g. missing important meetings, starting research at a later time, and so on).
When conducting research, a market researchers responsibilities involve approaching and communicating with potential participants in order to attain data. These tasks include conducting face-to-face research (such as interviews, focus groups, questionnaires, etc.), and promoting opportunities for market research participants in public locations (such as shopping centres, high streets, etc.) through the use of pester power to attract individuals.
It is important that a market researcher does not overstep their mark by invading the space of potential participants, as this may deter them from agreeing to be apart of market research. It is also important that participants are approached by a market researcher with an appropriate tone. Various forms of etiquette are important to maintain when attaining and working with participants, to ensure that tasks are successfully carried out, and that market research is successful. The most important types of etiquette for this include:
Respectful Behaviour:
By respecting the wishes of potential participants, they will be more inclined to agree to be apart of the market research, which will enable a high frequency of responses to be gathered, resulting in successful completion or research tasks. Respectful behaviour involves avoidance of over pestering participants, maintaining a polite and professional demeanor and, appropriately addressing participants (e.g. Sir and Madam, Mr. and Mrs, etc.).
Maintenance of Presentation and Professionalism:
Ensuring that the conduct of a market researcher is professional and that their presentation is to a high standard (e.g. wearing appropriate clothing, such as a suit), participants will be likely to engage with individuals conducting market research, as the researchers will be upholding a professional appearance, making them appear trustworthy and respectable. To add, maintaining a professional appearance when conducting market research will make participants feel comfortable as researchers will be behaving appropriately according to the activity, this will prevent participants from feeling uncomfortable. For example, avoiding inappropriate language, gestures/actions and body language at all times during any activities within market research activities , will ensure a professionalism is maintained, and ensure that participants feel comfortable enough to engage in any market research tasks (e.g. completing a questionnaire).
Avoidance of Interrupting People:
In order for a market researcher to be able to collect valuable data and fully understand their tasks, it is incredibly important that individuals carrying out the role are able to listen to participants and colleagues/senior staff. This is especially important when conducting research that gathers qualitative data, through formal methods. For example, when conducting interviews and focus groups, it is crucial that the researcher gives participants to voice their answers fully, without interruption. This will increase the amount of qualitative data gathered and therefore increase validity as a result.
All of the forms of etiquette in moving up the hierarchy, are important and need to be regularly incorporated in day-to-day tasks and responsibilities of a market researcher. This will ensure that a market researchers role is successfully carried out, making the individual carrying out the role more likely to move up in the hierarchy due to their performance. Furthermore, if the performance of an individual carrying out this role is good enough, and if their behaviours and etiquette within the workplace are carried out accordingly (such as politeness and respectful behaviour), then the atmosphere within the workplace will be positive as well as relations formed between colleagues. This will ensure that individuals working with eachother will have good relationships and therefore be content with working withechother. This will prevent the likelihood of competition amongst employees, and instead result in colleagues liasing and supporting eachother. This would result in the market researcher being able to have the opportunity to work up the hierarchy and be promoted to new job roles with more authority, such as senior market researcher.
When conducting research, a market researchers responsibilities involve approaching and communicating with potential participants in order to attain data. These tasks include conducting face-to-face research (such as interviews, focus groups, questionnaires, etc.), and promoting opportunities for market research participants in public locations (such as shopping centres, high streets, etc.) through the use of pester power to attract individuals.
It is important that a market researcher does not overstep their mark by invading the space of potential participants, as this may deter them from agreeing to be apart of market research. It is also important that participants are approached by a market researcher with an appropriate tone. Various forms of etiquette are important to maintain when attaining and working with participants, to ensure that tasks are successfully carried out, and that market research is successful. The most important types of etiquette for this include:
Respectful Behaviour:
By respecting the wishes of potential participants, they will be more inclined to agree to be apart of the market research, which will enable a high frequency of responses to be gathered, resulting in successful completion or research tasks. Respectful behaviour involves avoidance of over pestering participants, maintaining a polite and professional demeanor and, appropriately addressing participants (e.g. Sir and Madam, Mr. and Mrs, etc.).
Maintenance of Presentation and Professionalism:
Ensuring that the conduct of a market researcher is professional and that their presentation is to a high standard (e.g. wearing appropriate clothing, such as a suit), participants will be likely to engage with individuals conducting market research, as the researchers will be upholding a professional appearance, making them appear trustworthy and respectable. To add, maintaining a professional appearance when conducting market research will make participants feel comfortable as researchers will be behaving appropriately according to the activity, this will prevent participants from feeling uncomfortable. For example, avoiding inappropriate language, gestures/actions and body language at all times during any activities within market research activities , will ensure a professionalism is maintained, and ensure that participants feel comfortable enough to engage in any market research tasks (e.g. completing a questionnaire).
Avoidance of Interrupting People:
In order for a market researcher to be able to collect valuable data and fully understand their tasks, it is incredibly important that individuals carrying out the role are able to listen to participants and colleagues/senior staff. This is especially important when conducting research that gathers qualitative data, through formal methods. For example, when conducting interviews and focus groups, it is crucial that the researcher gives participants to voice their answers fully, without interruption. This will increase the amount of qualitative data gathered and therefore increase validity as a result.
All of the forms of etiquette in moving up the hierarchy, are important and need to be regularly incorporated in day-to-day tasks and responsibilities of a market researcher. This will ensure that a market researchers role is successfully carried out, making the individual carrying out the role more likely to move up in the hierarchy due to their performance. Furthermore, if the performance of an individual carrying out this role is good enough, and if their behaviours and etiquette within the workplace are carried out accordingly (such as politeness and respectful behaviour), then the atmosphere within the workplace will be positive as well as relations formed between colleagues. This will ensure that individuals working with eachother will have good relationships and therefore be content with working withechother. This will prevent the likelihood of competition amongst employees, and instead result in colleagues liasing and supporting eachother. This would result in the market researcher being able to have the opportunity to work up the hierarchy and be promoted to new job roles with more authority, such as senior market researcher.
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